The Key Accounts team provides a connection between publishers and the various major key retail chains. This team has strong business relationships with the magazine category managers and in depth knowledge of their businesses. This enables Gordon and Gotch to maximise sales into planograms and drive supply chain initiatives that can benefit both retailers and publishers.
The team is also responsible for the day to day key account management, ongoing maintenance of magazines within planograms, price and/or barcode changes as well as the establishment of new store accounts.
The Gordon and Gotch Key Accounts team has a proven track record of successfully driving new marketing opportunities that capitalise on the penetration into key accounts on behalf of our publishers. Their expertise creates the vision and turns it into reality.