New Business

Information & Enquiries

Are Direct Pty Limited recommend you read all the New Business information prior to filling out an Enquiry Form.

Allocations Profiling

We distribute approximately 2,100 titles and represent over 200 publishers. Our extensive range of both mass media and special interest publications ensures our portfolio is of continuing value and relevance to our retail partners, and provides our publisher clients effective allocation profiling.

We will work closely with you to develop an allocation profile for your title. A detailed analysis of each newsagent's sales history and potential for titles in your category will be used to formulate an allocation which can be supplemented using your demographic knowledge of your potential reader.


Magazines are supplied to retailers on a sale or return basis. On expiry of the on-sale period newsagents will complete their returns electronically via XchangeIT or the Are Direct Pty Limited website portal. Publisher clients are able to access via their log-in to our website and review accurate sales projections within three weeks of the recall, enabling informed print run reviews and allocation maintenance. The returns process takes two months to finalise. We are contractually obligated to provide newsagents two months to validate their return credits, and after the return period has lapsed we provide a certificate of unsolds detailing final sales.


Typically, retailers receive 25% of the retail price per copy sold, with all magazines supplied on a sale or return basis.

Our distribution fee is usually calculated on the number of copies receipted i.e. we charge you a set fee for each copy you send us. Our fee covers title set up and management, allocations and distribution to retailers, collection of information regarding unsold copies and on-line sales reporting.


Are Direct Pty Limited uses merchandising services from Crossmark. The cost for merchandising varies depending on the in-store activities requested.


Publications must carry a barcode (GTIN-13/EAN-13). For further information regarding establishing a barcode we suggest you contact Stratix Australia Pty Ltd


For guidance on indicative pricing, please complete our on-line enquiry form.

Once this document is completed it will be e-mailed to us. A member of our Client Services team will contact you upon receipt and review your query and product sample (if available).